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I was watching the brand new video from Mike Filsaime today, about his new course called Traffic Fusion. I think it will be launching on September 16th. But anyway, this post has nothing to do with Traffic Fusion really.
I probably don’t want to be like Mike (don’t get me wrong, probably nothing wrong with him), but I sure want an office like his (this is the first five seconds or so from the video):
Well, I want his 3 Apple Cinema Display’s and his MacBook Pro.
They would make my office look way cooler than today.
But if I was Mike (only for a few minutes) I would probably have tried to hide all the cords, they seem to be all over the place (LOL).
Internal Tags:apple,mac,mike filsaime,office
When you write a newsletter like I am doing, obviously, you want as many people as possible to open it and read the content.
The first thing you need to think about is the headline. The newsletter is being delivered by e-mail, so there are really only two things that people look at once your e-mail is in their inbox.
It’s the name of the sender and it’s the headline (subject) of your e-mail.
The name of the sender is probably just as important, but I haven’t been testing it, I have only been using my own name, and that’s really it. I guess I could have written “slymarketing” or something completely different in order to brand my blog or what I do (Internet marketing tips), but I am going with my name (at least for now) - it makes it a little more personal.
When it comes to the headline, there are several things you can do.
First, you can write the name of the newsletter (Internet Marketing Tips) and add the date or the number of the issue, like “Internet Marketing Tips #1 - September 2008″.
Second, you can use an interesting part of this particular issue. For instance, if this issue (or part of it) is about “How to Improve Search Engine Ranking with Google”, you could use this as the title of your e-mail.
Third, you can use whatever comes to your mind to attract your subscribers. You can be creative and just write something like “discover the ‘lost’ Internet Marketing files”.
I have tried various techniques to get attention, and at the moment, I am actually really not sure what to do.
I think that using the “Internet Marketing Tips” technique might be a good one if people are really waiting for your newsletter and if your newsletter has some kind of reputation. But if not, you might want to consider using a title related to this particular issue. If they find the headline interesting, most likely they’ll find your newsletter interesting as well.
If you go with the third option, you might get people to read your newsletter, but if your newsletter is not awesome, you might scare them away. Your headline might not be related to your content, and this might get some people upset and unsubscribe. But sometimes it might be worth a chance, because it’s all about testing.
Internal Tags:Copywriting,email,headlines,newsletter
I have contacted Seth Godin and asked him if we can use “Small is the New Big” as the slogan for next years marketing campaign for our college, and guess what?
Seth Godin told me it was ok!
I’ll tell you why I think we should be using it.
It’s perfect for us.
Because we are fairly small, our students are having a blast. It’s easier to make friends, it’s easier to talk to professors, it’s easier to get guidance and counseling. Everything seems to be easier.
Because we are fairly small, it’s easier to become personal. Students are friends with teachers, teachers are friends with students. We are all helping each other. We can do that, because we are small.
We have a lot more flexibility than big colleges and universities. It’s fairly easy to turn everything around and put all our money at a completely different marketing campaign, if we wanted to.
It’s not like we have to spend six months to decide what we are going to do next year, we can adjust pretty easy.
Small is the New Big is a great slogan, it makes being creative easy, just look at the cover of Seth’s book.
… and we are going to design T-shirts for our students, and think of all the amazing stuff we can do with a slogan like that on the T-shirts.
But as Seth Godin, I believe that… Small is the new big only when the person running the small thinks big.
I am not sure if we are ready, but we better be!
Internal Tags:college,seth godin,small is the new big,university
You might have already noticed that I am writing an Internet marketing newsletter. Well, I haven’t been exactly proud of the contents. That’s because I really haven’t had a goal, I have only been sending various tips related to Internet marketing techniques and especially when it comes to various interesting new systems that my subscribers could sign up for.
Most of the systems did cost money, and I would earn a few extra bucks in commission from the sales.
That’s all about to end.
Starting tomorrow, I will send out my first edition of the brand new Internet marketing newsletter. It will be all about free Internet marketing tips, and free resources… it will contain videos and audio. It will be all about teaching my subscribers how to be successful with Internet marketing.
There will be no more links to new systems or new e-books, it will only be hands on stuff you’ll learn from instead of a link to a system that you can buy (or sign up for).
Once in a while, all my subscribers will be able to download e-books and software. Everything will be free (of course), and there will be no more signing up for stuff (because they have already done that) or paying for stuff (I will still write reviews about interesting new e-books/books and systems on this blog though).
I am not sure if I am going to be posting the first edition of the brand new Internet marketing newsletter on this blog as well, I’ll have to decide tomorrow.
Anyways.
The edition tomorrow will have the following content:
- Article: “How to Improve Search Engine Ranking with Google”
- Audio: “Internet Marketing Myths”
- Video: “Getting Started with Video Marketing and what You Need”
- Video: “How to Upload Your Video(s) to Multiple Sites”
I will be sending it to my subscribers once a week.
If you didn’t already notice, you can sign up for the newsletter at the top of this blog.
Internal Tags:google,Internet marketing newsletter,search engine ranking
This is part of a series of posts about an Internet marketing course called Commission Blueprint. Be sure to read the other posts as well (this list will be updated as soon as I publish new posts):
I have just finished reading the third (and final) report from Commission Blueprint called “Review Page Secrets”. This report was 14 pages, and I finished reading it in about 15 minutes. It was fairly easy to read, but I guess that I will be looking at it again (and again) if I am going to actually create a review page of my own.
It was an interesting first sentence of this report:
Sadly, the days where you could set up a simple AdWords campaign and make a vast amount of money by simply direct linking to the sales page of a product are all but gone.
This is what I have been doing, every single time I tried using AdWords, no wonder why I didn’t get any results to talk about.
“Review Page Secrets” report is all about how to create an effective review page with real life examples that we can learn from.
A review page is about positioning yourself as an expert by comparing a number of products that the prospect may be interested in, and of course, you end up telling them that they should buy one of the products (the best one / the one that pays you the most commission).
The reason you do this, is because people will think of you as an expert / authority, and people are more likely to obey an expert.
Now, I am not allowed to reveal all the details about the report, but I’ll tell you this:
The most interesting part of the report is all the “live” examples and how Steven Clayton & Tim Godfrey (the guys behind the course) points out what exactly to do (because of all the testing they have done).
They provide 12 points on what to do, and they have put each point in an image of a “live” review page. When you buy the Commission Blueprint course you can download and start using this template for your campaign as well.
It all looks fairly easy to implement.
Remember, always use a photo of a person who looks confident, experienced, trust worthy and most importantly realistic (it can be a picture of yourself, or not). Provide testimonials as it helps create a sense of trust in what you are saying, and write the review page as you would write a story (it’s all about story telling).
Another interesting fact, what you really should do, is combining a Pre-Sell Page with a Review Page (not sure what this combination should be called …).
Internal Tags:AdWords,clickbank,commission blueprint,Steve Clayton,Tim Godfrey
I am writing a series of posts about an Internet marketing course called Commission Blueprint. Be sure to read the other posts as well (this list will be updated as soon as I publish new posts):
Today, I have read my second manual/report from Commission Blueprint. The first one was Opt-in Page Secrets, the one today is called Pre-Sell Page Secrets.
Opt-in pages are all about capturing e-mail addresses, building a list of buyers while you sell them the actual product.
With pre-sell pages you warm the prospect up to a product by using social proof and make them more receptive to its sales page than if they were to find it directly. Social proof is fairly the same as testimonials, people recommending this product instead of other similar products. And you warm the prospects up by using a story telling technique.
I have read about how to write the story, what it should be like, and which words to use in order to make the sales.
I have been reading a detailed description of the “perfect” layout (and I have received a link to download it as well). How to recommend the product, how to explain about my experiences with the product.
It was also very interesting to learn that I have to use a photo on the pre-sale page, but that it doesn’t have to be a photo of me. I can (and probably should) use a stock free photo of someone else.
I have read about how to use banners and links, and how to do split testing of the pre-sales page. In fact, it seems to cover everything that comes to my mind when I think of pre-sell pages. It even covered how to be marketing a page on AdWords by bidding under the brand names of other popular products in the same niche.
And finally, a tutorial about how to use affiliate links (like how to cloak them).
This pre-sell page report from Commission Blueprint was very interesting, and I have learned a lot. The only question that comes to my mind after reading it is, how can I write the pre-sell page without any experience with the product or any people giving me testimonials?
They didn’t answer this, but it might be included in one of the videos from the course.
Internal Tags:AdWords,clickbank,commission blueprint
This is part of a series of posts that I am writing related to Commission Blueprint. Be sure to read the other posts as well (this list will be updated as soon as I publish new posts):
I have just read my first report (from the Commission Blueprint course), and it was called Opt-In Page Secrets. It was a pdf document of 20 pages, and I guess you understand what it was all about. Yes, that’s right. It was all about how to create the perfect opt-in page.
But first, what is Commission Blueprint all about? I don’t think that I have answered this question, and that’s probably because I wasn’t really sure before I read the velcome pages (after I logged in).
In as few words as possible.
Commission Blueprint is a really focused (affiliate) marketing strategy on how to become really successful using ClickBank and Google AdWords.
It seems that everything Steven Clayton & Tim Godfrey (the guys behind the course) teaches us is related to affiliate marketing combining ClickBank and Google AdWords. But on the other hand, I have only read the welcome pages and the first report… (I’ll let you know all about it soon).
So, what did I think about Opt-In Page Secrets?
I really really enjoyed every part of it. I have read many reports and ebooks about how to create opt-in pages and how to build lists, but this one was straight to the point. I believe that you actually get everything you need to know in only 20 pages.
There were a few things that I haven’t thought about before (it might be just me); only ever build an email list in a buyer hungry market that has plenty of products to promote on the back end. It sounds fairly obvious, but I hadn’t thought about that one.
They talk about all the important parts, like the headline, creating a sense of urgency, trust and credibility, believability, direct instruction and they even give opt-in page examples with very clear graphics. And I believe that we’ll get the templates as well (but I’ll get to them in a later post).
As a member I got the script to use to create the todays date on the opt-in page. This is what most successful marketers use to always show todays date (very powerful), and I got the over-sized opt-in button (also very powerful). And they teach you exactly how to put your autoresponder code in your opt-in template.
I am asking myself if Commission Blueprint is for newbies or if it’s for people who knows most of the basics of affiliate marketing? At the moment, I am really not sure. But the first report got it all, so you really don’t need to know anything about affiliate marketing to understand what opt-in pages is all about, and at the same time, you’ll get all the powerful stuff.
Internal Tags:AdWords,affiliate marketing,clickbank,commission blueprint
This is part of a series of posts that I am writing related to Commission Blueprint. Be sure to read the other posts as well (this list will be updated as soon as I publish new posts):
I have been thinking about whether I should buy Commission Blueprint or not, it’s been going on for a few days. This morning, just a few minutes ago, I decided to buy it.
The reason is not that I am going to try to become a millionaire using AdWords, or start making money as an affiliate. Well, I a might test the system. But the main reason I bought it was that I want to learn Pay Per Click advertising, and I want to learn from the best.
The reason I want to learn is basically because we might be using AdWords to promote our college (well, we did a few years ago, but with no success), and of course, if I find the course to be really good, I will probably find some cool ClickBank products to market.
So, what I will do, is that I will start viewing all the videos and reading all the tutorials. And I will write a series of posts related to Commission Blueprint. This way, you will get a look at what it’s all about and I can hopefully teach you something as well as I will learn more by teaching you (did that make any sense at all?).
Anyway, I just bought it and I received access the “vault” of information from Commission Blueprint. I glansed at it and it seems that I will need quite some time to actually read/view everything, because there are a lot of information.
I’ll tell you more about it soon, probably later today.
Internal Tags:affiliate marketing,clickbank,commission blueprint
It’s been few years ago since I first discovered the marketing effect of a great forum signature. If you do it right, you can drive a lot of traffic to your websites from your signature. Now, I am thinking, the same applies to your e-mail signature.
If you create a cool e-mail signature, I’ll bet that you can drive a lot of traffic from it.
I have just created a new one, do you like it?
If you like it, you can learn how to create it for Apple Mail (or you can download the template, modify it and add it to your own e-mail client).
Internal Tags:apple,email,email signature,marketing,signature
I have been looking for a digital camera for a while, and because I haven’t been able to find which camera to buy, I am sort of in a hurry. In just over a week, I am travelling to Greece for a two week vacation. I want a compact (lightweight) digital camera for this trip.
So, what should I be looking for?
There are so many cameras to choose from. It’s always the price (the cheaper the better), image quality should be good, it should be lightweight, it should have a nice design, battery quality should be better than ok, and it should be fairly easy to use.
I have been looking closely at Canon Ixus 970 IS, and this digital camera looks really good. The reviews I have read are also impressive. The price might be a little higher than most other cameras I have been looking at, but it might be worth it?
I am still looking around, and still haven’t decided just yet, but I think that this is my favorite at the moment.
Do you have any other suggestions?
Internal Tags:canon,canon ixus,canon ixus 970 is,digital camera
