Every time someone buys my ultracool Internet Marketing product, the price will go up by a quarter (of a dollar). The sooner you buy it, the cheaper you will get it.

Image by EricGjerde

Well, this is just an example of an interesting marketing strategy. I don’t have my own ultracool marketing product, it’s just a way for me to prove my point.

This marketing strategy tells your prospects that the sooner they order, the cheaper the price will be for them. This is a way to sell a lot of products fast (like a firesale), if that’s what you are looking for. Because when people realize that they won’t get the product cheaper than right now, they will, if the like your product, buy it as soon as possible.

Instead of just saying that your product will go up by a quarter every single time someone buys your product, you can also say that it will stop at a maximum price. This way, your prospects will understand how much your product is really worth, and that they are really getting a bargain if they will buy it right now.

Another way to use this marketing strategy is to have the price go up every hour, instead of every time someone buys your product. This way, if very few people will buy your product, the price will keep increase, and it will look as if a lot of people are buying your product.

If you are a little scared of having too few people buying your product, I would probably use the “price will go up every hour” strategy.