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I have been looking at various affiliate marketing campaigns of many professional marketers, and I have seen two things that all of them seems to have in common.

And I thought I’d share both of them with you today.

  • Notifications
  • Bonuses

First of all, every time they are launching a major marketing campaign, they are giving their list some clues and some hints a few weeks before they will tell them the name and the details of the product.

This is a way to get people curious, and it’s a way to get people pumped up and ready for more information. And when they release the product, people are really ready for it, because they have been waiting for it for weeks already.

The second thing that all professional marketers seems to have in common are bonuses. Every time they launch their major marketing campaign, they are not just selling the product, but they are giving away huge bonuses to people buying the product from them.

This is a great way to both get attention, and to “make” people buy their product. A lot of the time they will give away products that are worth way more then the product they are selling. This makes it sort of easy for people to decide if they are going to buy or not.

The big bonuses makes more people buy, but on the other hand the single biggest problem with major marketing campaigns for a new affiliate product is that many professional marketers will promote the same product to a lot of the same people. And because of this, they have to give away bonuses (like similar products) to be able to attract people to buy from them. 

I probably should promote Affiliate Silver Bullet and Micro Niche Finder by offering bonuses, but I have nothing to offer

 

This entry was posted on Wednesday, March 26th, 2008 at 8:58 pm and is filed under Affiliate programs. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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