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Many have stated that they are losing interest in Digg, mainly because of some self-appointed censors who buries Digg stories they find ideologically unappealing or because Digg buries the posts internally, or maybe even the Digg bury brigade is really an automatic feature?

Sometimes it’s not easy to understand why Digg is behaving like that, but maybe that’s the fun of being a part of a community like Digg?

Anyway, if I have any problems at all with Digg, it’s probably more related to the amount of similar services. Let me just mention a few that I am using:

I could have listed many more, but you probably get my point. They are not the same as Digg, none really are, but they are similiar and they will drive traffic to your site if you use them right.

Even though you might not like Digg, or maybe you have too many other similar services that you are using instead, there are at least one reason why you should submit your posts to Digg.

Search engines loves Digg.

Just look at the post I wrote yesterday. The title is “How to use Britney Spears“. I did submit it to Digg yesterday, and I was hoping for a little help and some votes. But do you know what?

So far not one single person have voted on it, but if you use Google and search for how to use britney, you’ll find it at number 3, from a search result of 32.2 million results (see image below). That’s amazing.

Why using Digg is important

I haven’t found a direct link to my blog post among the results at Google, at least not so far. Maybe it just takes a little longer for Google to add it. Even if I will get the link, Digg gets indexed a lot faster and I think that I get ranked a lot better when I submit my stories to Digg.

Eventually, even if my story gets zero diggs and / or gets buried a few minutes after I have submitted it, I still get love from the search engines.

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This entry was posted on Friday, January 11th, 2008 at 9:00 pm and is filed under social media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
3 Responses to “Digg is Important even if you Hate it”

Digg is great for viral marketing. But from another side, Digg traffic useless in most cases and it is almost impossible to convert Diggers into customers.

Hi Jens, I think it’s fai to say I’m one who dislikes Digg, mainly becase of the many who use it for self interest, not for what it was intended. Same goes for StumbleUpon. There is no doubt they can give your traffic a dramatic boost, but how much use is that, in itself?

I wonder sometimes, how many even wait for the page to properly load befire giving it a stumble rating, purely out of curtesy because the site owner has done same for them. Other words, the traffic is of no long term use whatsoever, about nine times out of ten, or a short term shot in the arm, then nothing. In brief, if people are not so keen on your content, they won’t keep coming back, but IF they are keen, they will become regular readers without digg and co.

That said, any traffic is better than no traffic, so digg has it’s place, but it’s not something I place much emphasis on while considering long term targets.

Jens says:

Hi Sergey and Mark,

Thank you for your comments and I agree with both of you.

It’s very hard to convert Diggers into customers, or at least so that’s what I have read. The same goes for the voting. A lot of people vote, just because other people have voted for their posts.

I have done that myself, but usually I actually read the post first. But I understand why people vote without hardly reading the story. Many people are joining in order to get more traffic, not in order to communicate with other people. And if that’s their reason, well, that’s what they’ll do.

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