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Most people are using Facebook to stay in touch with friends and find new friends, at least that`s what it seems to me. Currently, I am using Facebook about once a day, just to see what`s happening – if new applications are added and to see how my friends are using it. Well, I must admit that I am a little curious when it comes to what my friends are up to as well.

But if you think about Facebook as a way to promote yourself and your business (or blog), I think that using the status updates is an interesting approach. I haven`t done this myself yet, but I think you can do it and I think it might be something you might want to consider.

Is this how you should write your status in Facebook?

Most people, at least from what I can see, are using the status updates as a way to tell other people what they are doing right this moment. They are either:

  • sleeping
  • working
  • eating
  • watching a movie
  • reading a book
  • on vacation
  • in class
  • at a party

… or they are using the status updates to show their friends what kind of mood they are in, and they are either:

  • happy
  • sad
  • confused
  • bored
  • waiting for the weekend
  • in love

But what if you use the status updates to tell your friends that you are:

  • Blogging an article about Facebook status at slymarketing.com
  • Attending a conference about search engine optimization
  • Trying to figure out how to get more traffic to slymarketing.com

What I am trying to say, is that you could be more specific on what you are actually doing. Instead of attending a conference, tell them exactly what you are attending. Instead of writing that you are blogging, tell them exactly what the topic of your article will be about. This way, your friends will know more about what you are doing, and they might be more impressed and they might even visit your blog.

… but you can also use the Facebook status updates to express your opinions, like:

  • Reddit is really cool, Digg is not
  • (company name) is a scam, stay away
  • Next update for WordPress should have ….

If you are involved in a home based business, you could be using status updates to tell your friends how you are doing:

  • Another day to earn money with (company name)
  • $500 from one more sale today
  • This month was my best month ever at (company name)
  • Earning an income online is very easy with (company name)

There are so many interesting ways to use the status updates at Facebook, the only problem is that most of the people reading yours will be your friends. They might not be interested in your blog or your business, they might only be interested in you as a friend and what you are doing with your life and how your family is and so on.

I don`t know this, but if you use the status updates too much as a way to promote yourself and your business, you might end up getting banned. I have not heard of anyone being banned for that yet. but there is a first for everything.

Be aware, you can get banned for having too many contacts or if you publish breastfeeding images or if you use a name that is not your legal first and last name and there are many other reasons why you can get banned by Facebook.

I always find creative ways to use your Facebook status interesting, please post a comment if you have a funny one or an example of how you should use the Facebook status updates.

… and remember, I will always confirm you as a friend if you add me.

This entry was posted on Monday, October 22nd, 2007 at 9:08 pm and is filed under social media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
15 Responses to “How to use Facebook status for Marketing purposes”

Hi Jens,

I recognized my status update from the screen captured image you posted! What an honor to be anonymously posted on your blog! Great post, by the way, it immediately caught my attention in my feedreader of choice, Netvibes.

Keep up the great work!

Jens says:

Hi Mikael,

Yes it`s your status update, but I didn`t want to show your name in case you didn`t want me to :-)

Jens,

You can use my name for any beneficial causes. And if I get highlighted on SlyMarketing…. ultra-cool!

Jens says:

Thank you Mikael,

I will remember that :-)

[...] This guy that I met in the woods, he is not the first one. I have talked to a lot of people who have been asking me all sorts of questions, regarding stuff I have posted only as a Facebook status update. [...]

[...] How to Use Facebook Status for Marketing Purposes: Instead of letting friends know that you’re “sleeping” or “at work,” use the Status feature to clue customers in on what big business idea you’re working on. [...]

[...] How to Use Facebook Status for Marketing Purposes: Instead of letting friends know that you’re “sleeping” or “at work,” use the Status feature to clue customers in on what big business idea you’re working on. [...]

[...] How to Use Facebook Status for Marketing Purposes: Instead of letting friends know that you’re “sleeping” or “at work,” use the Status feature to clue customers in on what big business idea you’re working on. [...]

[...] How to Use Facebook Status for Marketing Purposes: Instead of letting friends know that you’re “sleeping” or “at work,” use the Status feature to clue customers in on what big business idea you’re working on. [...]

[...] The opportunities to use Facebook for marketing purposes are often and varied, but I wonder whether the humble status update could be the most powerful tool going? Check this out. [...]

[...] How to Use Facebook Status for Marketing Purposes: Instead of letting friends know that you’re “sleeping” or “at work,” use the Status feature to clue customers in on what big business idea you’re working on. [...]

Bob says:

I always use this application as an eye catcher for my status updates:

http://apps.facebook.com/statussymbols/

There over 700 symbols to use and it even lets you turn the regular status update upside down!

Your friends WILL notice your update.

Jens says:

Hi Bob,

Thank you for your tips. I have never tried this one before.

- jens -

[...] How to Use Facebook Status for Marketing Purposes (Read) [...]

[...] How to Use Facebook Status for Marketing Purposes: Instead of letting friends know that you’re “sleeping” or “at work,” use the Status feature to clue customers in on what big business idea you’re working on. [...]

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